We’re particularly proud of our partnership and our achievements over the past 10 years. In 2002 we gave our campaign the ‘be up front’ branding and incorporated a simple five-point breast awareness code into all our communications. The aim of this is to encourage women and men to be aware of what’s normal for them and to flag up anything out of the ordinary early.
“Since it was formed in 1849, Boots has believed in social justice and helping the community. Our partnership with Breast Cancer Care is an extension of this heritage. It fits perfectly with the ethos of the Company and reflects the importance of this issue to our key stakeholders; our people
and our customers”.
Richard Baker, Boots Chief Executive
The ‘be up front’ campaign takes place in all Boots stores during September and October and includes the sale of an exclusive range of pink products, and fun in store fundraising events.
Celebrate 10 years of support. Buy a specially designed ‘be up front’ badge or bracelet.
With an updated design for this year’s pink ribbon badge and a new and exclusive stylish pink bracelet, it’s as easy as ever to show support for the cause. Simply donate £1 badge and £2 for the bracelet, and the full amount will be donated to Breast Cancer Care.
Both will be on sale in Boots stores nationwide from the 4th September.
No7 continues to ‘be up front’ for Breast Cancer Care.
This year marks the largest number of No7 products ever to be included in the campaign with a 12% donation from the sale of pink lipsticks going to the cause from the 13th September to the 10th October.
Why not indulge in a Beauty Treat?
These beauty accessories not only look great, but they’re ‘must have’ items for any make up bag! Whatsmore, 15% of the purchase price will be donated to Breast Cancer Care
Boots ‘be up front’ (pink)
Retractable Blusher Brush £6.00
Boots ‘be up front’ (pink)
Handbag Mirror £5.00
Boots ‘be up front’ (pink)
Mini French Manicure £6.00
Elle Macpherson continues to show her support
The cause is close to her heart, and this year, Elle has developed an exclusive product with a 10% donation from every sale.
The Ultimate Bath Oil 200ml is £7.95 and is a magical blend of wild honey, sweet lime and Vitamin E.
Support Breast Cancer Care with the Jemma Kidd School of Make-up
Jemma Kidd has designed her ideal range, available at Boots,
containing essential, multi-functional items, in eye-catching, hot
pink packaging. A 10% donation will be made to the charity during
October.
Jemma Kidd Extreme
Magnifying Mascara £11.00
Jemma Kidd Lasting Tint Lash £12.00
Want to buy a gift for someone special?
Flowers make a perfect gift. This beautiful hand-tied bouquet contains stargazer lilies, pink aqua roses and eucalyptus, from £26.99*. A £5 donation will be donated to Breast Cancer Care from all orders during September and October.
*Delivery charges apply, see website for details.
Boots and Clinique team up!
This year, Clinique are offering a limited edition ‘must have’ pink lipstick, ‘In the Pink’ in a pink bamboo lipstick case for £12. For each one sold in the UK, £1 will be donated by Clinique to the Breast Cancer Research Foundation and £1 by Boots to Breast Cancer Care.
Boots Charity Christmas Cards help the cause!
This year, 10% of the sale of ‘NEW’ Boots Charity Cards will be donated to the cause. This will include over 40 packs of cards from our range!